This magazine for and by tween girls shows a lot of promise for parents seeking positive body images and new parameters of beauty. You won’t find diet advice or popularity contests here, the magazine’s web site boasts. Instead, you will find advice on everything from early puberty, Q&As with Jane Goodall, Inner Beauty Around the World, advice columns, crafts, and poetry. The subscription is pricey, $44.95 (remember, no advertising). The format is text heavy, and the online version is a little vanilla. I asked my 10-year-old to browse through New Moon Girls, and the reaction was a disappointing, “I wouldn’t read it.” With a redesign and punchier inside graphics and stories, perhaps the publication can make a go of it, but it’s a little lackluster in its present format.